Filed under: Marketing/Advertising, Videos, Lexus, Luxury
Given a moment’s thought, it’s a little surprising that Lexus, a luxury brand that changed the game, has never run an ad during the Super Bowl. But the home of L-Finesse not only has nine new or updated cars coming out this year, led by the 2013 GS, it has a new attitude, which will be “uncontained” in a 30-second spot while the Niners play the Patriots the NFL champion is decided.
The ad will be supported by a campaign called “TweetDrive Engineered by Lexus,” and those with a Twitter account and a bunch of correct answers will have a chance to win a trip to that Bowl of Superness. The spot arrives on February 5. For now, you can watch the teaser trailer and check out the press release and contest details after the jump.
Continue reading First Lexus Super Bowl ad to star 2013 GS
First Lexus Super Bowl ad to star 2013 GS originally appeared on Autoblog on Wed, 18 Jan 2012 10:30:00 EST. Please see our terms for use of feeds.